I finally finished reading "The Complete Idiot's Guide to Social Media Marketing." Overall, I must say it is a great book and a must read for anyone just getting started with social media marketing. It gives great step by step instructions on how to set up profiles on Facebook, Twitter, LinkedIn, Myspace, and YouTube. It also explains how to interact on these platforms and build a following. It is very easy to understand, and the author often emphasizes that results won't happen over night, so pace yourself.
The author also encourages you to step out of your comfort zone and do things you might not otherwise do. For example, I made my first YouTube video just the other day! I'm no Antoine Dodson, but it was worth a shot. One valuable take away is the book includes a sample day by day schedule to help you get started managing your time and efforts. I was pleasantly surprised by this book and do recommend it.
This weekend my husband and I traveled to Tallahassee to spend some time with family. It is always important to take time out and regroup. I also had another board meeting, as we are in the process of developing a new web-based company. Our focus will be to help 501 c 3 organizations create a web presence and brand themselves through print, web, and social media marketing. Right now we are trying to come up with a name for the company. If you have any suggestions feel free to share!
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Monday, August 30, 2010
Friday, August 20, 2010
Customer Service
This past week was an interesting one. Not only did I celebrate my birthday and anniversary in the same week, but I got the opportunity to spend some quality time with some old friends.
As you know, I ordered The Complete Idiot's Guide to Social Media Marketing about three weeks ago. The time I wait for the book to arrive in the mail really made one thing stand out in my mind: Customer Service.
There are a lot of little things that can make the difference between having a great customer experience or a poor one. Communication is important, you want the customer to know that you are on their side. Make them feel confident in the decision they have made to purchase your product or service. Be timely in your responses and especially in your delivery of goods and services. Make sure they understand your company policies, and do your best to make sure their questions and concerns are addressed.
Taking a little extra time to make sure everything is correct can pay off in the long run. When I used to work for the Walt Disney World Company, their number one priority in training was to "make every guest feel special." It is no coincidence that the Disney Company is one of the most successful in the world. When you make people feel good about themselves, they are more likely to feel good about you.
Now, to the book. I am about halfway through, and I must say I am quite impressed. The first couple of chapters give an outline of the book, then it divides each social network into a chapter of its own. The chapter on Facebook is quite comprehensive and goes step by step on what types of things to include in your profile, how to set up pages or groups for your business, and the most effective applications to add. Just in a couple of days I have already seen some positive results.
To be balanced, the chapter on Twitter was a little disappointing, as the majority of it was a listing of all the applications available to manage your account as opposed to giving any actual strategies on using it to effectively market your business. Despite that, so far I am pleased with my purchase. I look forward to finishing it up and seeing more positive results.
2PEV27ECTPAP
As you know, I ordered The Complete Idiot's Guide to Social Media Marketing about three weeks ago. The time I wait for the book to arrive in the mail really made one thing stand out in my mind: Customer Service.
There are a lot of little things that can make the difference between having a great customer experience or a poor one. Communication is important, you want the customer to know that you are on their side. Make them feel confident in the decision they have made to purchase your product or service. Be timely in your responses and especially in your delivery of goods and services. Make sure they understand your company policies, and do your best to make sure their questions and concerns are addressed.
Taking a little extra time to make sure everything is correct can pay off in the long run. When I used to work for the Walt Disney World Company, their number one priority in training was to "make every guest feel special." It is no coincidence that the Disney Company is one of the most successful in the world. When you make people feel good about themselves, they are more likely to feel good about you.
Now, to the book. I am about halfway through, and I must say I am quite impressed. The first couple of chapters give an outline of the book, then it divides each social network into a chapter of its own. The chapter on Facebook is quite comprehensive and goes step by step on what types of things to include in your profile, how to set up pages or groups for your business, and the most effective applications to add. Just in a couple of days I have already seen some positive results.
To be balanced, the chapter on Twitter was a little disappointing, as the majority of it was a listing of all the applications available to manage your account as opposed to giving any actual strategies on using it to effectively market your business. Despite that, so far I am pleased with my purchase. I look forward to finishing it up and seeing more positive results.
2PEV27ECTPAP
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