Friday, September 17, 2010

Company culture and content curation

So far so good today, just finished playing Mario Bros. on the Wii with my husband. Quality time is always good.

I received a newsletter today with a blog attached about content curation. Basically, it spoke about how you can keep the content on your social network or website fresh by reviewing and filtering articles and blog posts from across the web and adding your touch to it. This helps reduce the stress of constantly creating new content. The important key is not to simply cut and paste information, but rather collect some articles and add your own value to it. Maybe you have an opinion on the topic, or maybe pose it as a question, or a top 5 list. By doing so, it helps keep your readers attention, while also helping your page ranking by providing popular, valuable content.

I have been doing a little bit of that lately with one of my websites, and it definitely has helped tremendously.

Another article I came across today was on yahoo. It spoke about the CEO of Zappos and their company culture. The thing I found interesting about this is that they focus on making sure their employees are comfortable to be themselves, that they are happy. By doing so it opens up their ability to create and work well as a team. The interesting part is that they said they turn away many bright applicants who just don't fit in with this company culture although they have the "right stuff". Sounds like a great place to work, and a very smart approach to nurturing harmony and productivity.

As my company continues to grow, I look forward to fostering some of the same type of positivity among our members.

Saturday, September 11, 2010

Making business decisions

These past couple of weeks have been exciting. I was able to get some much needed rest and spend time with family over Labor Day weekend. Also, I was able to have a great conference call with my business partners on Skype.

I have begun reading a Marketing for Dummies book I found laying around the other day. It is proving to be pretty valuable, giving some insight and practical explanations on various marketing topics.

Holy Boast Network has experienced some changes over the week. We have made the page much cleaner by tabbing certain items on the main page. Also, we have decided to zoom in on providing valuable content for our members. Just this week I had a member contact me asking if he could use the lessons from our weekly newsletter as a study for his youth group. It's awesome to know when what you are doing is reaching someone and being effective.

Also, this week I was able to finish up some paperwork needed to get our non profit organization off the ground. Very exciting things happening. We are now working on developing our website and promotional products.

Finally, just this morning we were able to decide on a name for our web design/branding/tech company and I must say our logo is awesome! Once all the paperwork is complete I will share so stay tuned! What is really great is that our first client will be Truly Healed Inc. as we help them gear up for Breast Cancer Awareness month.

It's so exciting to see things falling into place! Decisions, decisions, decisions.