Friday, September 17, 2010

Company culture and content curation

So far so good today, just finished playing Mario Bros. on the Wii with my husband. Quality time is always good.

I received a newsletter today with a blog attached about content curation. Basically, it spoke about how you can keep the content on your social network or website fresh by reviewing and filtering articles and blog posts from across the web and adding your touch to it. This helps reduce the stress of constantly creating new content. The important key is not to simply cut and paste information, but rather collect some articles and add your own value to it. Maybe you have an opinion on the topic, or maybe pose it as a question, or a top 5 list. By doing so, it helps keep your readers attention, while also helping your page ranking by providing popular, valuable content.

I have been doing a little bit of that lately with one of my websites, and it definitely has helped tremendously.

Another article I came across today was on yahoo. It spoke about the CEO of Zappos and their company culture. The thing I found interesting about this is that they focus on making sure their employees are comfortable to be themselves, that they are happy. By doing so it opens up their ability to create and work well as a team. The interesting part is that they said they turn away many bright applicants who just don't fit in with this company culture although they have the "right stuff". Sounds like a great place to work, and a very smart approach to nurturing harmony and productivity.

As my company continues to grow, I look forward to fostering some of the same type of positivity among our members.

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